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Fred Perry x Raf Simons: the new SS18 capsule collection

The key pieces of the British brand reworked using the DIY punk philosophy

Fred Perry x Raf Simons: the new SS18 capsule collection The key pieces of the British brand reworked using the DIY punk philosophy

The one between Fred Perry and Raf Simons is a proven collaboration that is renewed season after season.

For the SS18 the Belgian designer is once again inspired by the youth subcultures, by their energy to reinterpret the key pieces of the British brand.

Punk style and DIY philosophy become the codes to read the details of the new garments like the adhesive tape applied almost randomly on collars, side seams and under the laurel wreath of the logo.

In this way the piqué pole, a cult and classic element, acquires a strong, bold, new, subversive identity.

Discover with us the video made by Sharna Osborne on Fred Perry x Raf Simons collection.