Cara Delevingne is the protagonist of the new PUMA Woman campaign

In a historical moment in which the value of women has become a daily topic, the subject of discussion not only in the media, but treated strongly through all channels of communication, including fashion.

The woman, the importance of it, her strength and uniqueness becomes the protagonist of the new PUMA Wome SS18 "DO YOU" campaign. Through the face of Cara Delevingne, brand ambassador, model, actress and famous feminist, PUMA intends to motivate women and highlight their special nature that must never be hidden. The protagonist herself has committed herself to the creation of a special Docuserie, aimed at telling four stories of women ready to "change things".

Cara, photographed by Cass Bird, poses in a total sporty PUMA look, relaxed, relaxed, in a common location, wearing the focus element of the campaign: the new Muse Satin. This sneaker has an original and sophisticated design, accompanied by a luxurious pink color. 

The new PUMA Muse Satin will be available, starting Thursday, January 18, in stores, online and selected retailers.