Joey Bada$$ is PONY’s new creative director

The New York rapper and actor, Joey Bada$$, has been named the first creative director of PONY.

To celebrate the important appointment, a capsule collection of footwear is coming: 4 Pro Era models in premium suede leather with white midsole and the distinctive chevron pattern decorated on the side. It’s the same Bada$$ to show off new shoes as the star of the advertising campaign shot in his home district, Brooklyn, in places like Sweet Chick, Prospect Park, and the surrounding areas.

The sneakers that combine the style of the twenty-two to that of the New York brand will be available from Monday, December 18 in red, green and yellow on the Urban Outfitters' website and at selected in the United States at a suggested price of $75.

Another Bordeaux version of the shoes will arrive in stores in February 2018.