PUMA presents the new TSUGI JUN

Street style is a lifestyle and PUMA is increasingly incorporating this true essence.

The new TSUGI JUN is the proof. These new sneakers, worn in the 'Run The Streets' campaign by The Weeknd, the Global Ambassador of the brand, mix the Japanese and modern style, oriental tradition and technology: this is a new era for streetwear.

The models of the PUMA TSUGI line feature an innovative adjustable lacing system that allows, by pulling the laces, to tailor the sneaker to suit the needs. The upper is in evoKNIT and is characterized by its two-color fabric and two side leather bands, the special sock construction and an elastic band that wraps the heel. These sneakers want to reconcile the story of Japan, one of the fascinating countries on Earth, with the need to satisfy every customer's comfort.