To live the sports culture in its entirety: from the street to the playground. This is the spirit on which the Italian brand Run'n'Gun is based.
From this attitude, the Milan-based photographer Toni Brugnoli is moved to create Straight Dog, an editorial entirely shot in Milan, which features a genuine return to the origins of the sportswear culture, lived from morning until evening, merging without forcing inspirations from various playground cultures and street influences for a celebration of that all-Italian sportswear fair.
