All you have to know about Virgil Abloh x Nike "Off Campus"
A unique collection and an equally exclusive event to celebrate it
Fashion
September 4th, 2017
September 4th, 2017
The weel-known project is called “The Ten” and consists in the reworking by Virgil Abloh of 10 icon models that marked Nike’s story, divided into two categories of style: Revealing and Ghosting.
The first group is a collection of models created to be accessible whose design is distorted with small applications, cuts, and includes written (Air Jordan, Nike Air Max 90, Nike Air Presto, Nike Air and Nike Blazer Mid VaporMax). The second is the most futuristic version of the collection (Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force one1 Low, React Nike Hyperdunk 2017, Nike Air Max 97) and introduces the use of transparent rubber applied as a protective shield.
Together these sneakers, in the words of Abloh himself, give life to
"(something) larger then sneakers. It’s larger than design culture. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona. You can debate it all you want, but they mean something. And that’s what’s important".
All models of “The Ten”, available from November in NikeLab stores around the world, will be presented during Nike Off Campus in New York from 6 to 8 September at 23 Wall Street and in London from 14 to 17 September in various locations.
On this occasion, through a series of discussions and workshops will be explored the inspirations, ideas and design solutions that have led to the creation of the capsule collection of Virgil Abloh x Nike.
It will begin on September 6 with THE TEN: A Crash Course, a conversation with Virgil himself about the design process behind the new versions of Nike; while you will end up with two FOAM technology-focused workshops called WEARABLES held by Heron Preston, during which you will experiment and enjoy, participants will be able to create their own visual book of wearables printed on various fabrics.
Other guests of “Nike Off Campus” also purchased Shanye Oliver, Spike Lee and Tremaine Emory.
Here below the full schedule.
September 6
11 a.m. THE TEN: A Crash Course
Virgil Abloh, Andy Caine, Phoebe Lovatt
Summary: Join Virgil Abloh OFF-WHITE™ and VP of Nike Footwear Design Andy Caine for a conversation on design, collaboration and the journey that led to The Ten moderated by journalist Phoebe Lovatt. Offering an inside look at the process and touching on themes of design, sport and style, this discussion sets the tone for “NIKE OFF CAMPUS” and our celebration of The Ten.
12:30 p.m.
IN CONVERSATION: “FLIGHT” & the Air Jordan 1
Spike Lee, Aleali May, Don C, Virgil Abloh
Summary: Join renowned filmmaker Spike Lee, style consultant Aleali May, designers Don C of Just Don & Virgil Abloh of OFF-WHITE™ as they discuss the past, present and future of the Jordan effect. From a never before seen influence on sport, style and performance, to the next generation of the Jordan family and their vision as they pick up the ball and run with it.
1:30 p.m.
HANDS ON STUDIO: “UPTOWN” & the Nike Air Force 1
Shayne Oliver, Ian Isiah
Summary: Work with pioneering NYC designers Shayne Oliver & Ian Isiah Helmut Lang & Hood by Air to create bespoke Air Force 1s using techniques, graphics and materials handpicked by Shayne & Ian from their body of work, along with one of a kind Nike design elements.
2:30 p.m.
“OFFICE HOURS”
Virgil Abloh
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Virgil Abloh explains the Off-White x Nike collection “The Ten”
4 p.m.
HANDS ON STUDIO: “UPTOWN” & the Nike Air Force 1
Shayne Oliver, Ian Isiah
Summary: Work with pioneering NYC designers Shayne Oliver & Ian Isiah of Helmut Lang & Hood by Air to create bespoke Air Force 1s using techniques, graphics and materials handpicked by Shayne & Ian from their body of work, along with one of a kind Nike design elements.
5:30 p.m.
IN CONVERSATION: “UPTOWN” & the Nike Air Force 1
Tremaine Emory, special guests
Summary: Join Tremaine Emory of No Vacancy Inn & special guests as they discuss the essence and influence of the Air Force 1 & Uptown — a proving ground for style & culture, a foundation of sneaker culture, and a mentality that’s known worldwide.
September 7
12:30 p.m.
IN CONVERSATION: “SPEED” & the Nike Air Max 97
Venus X, Kimberly Drew, special guests
Summary: Join DJ/creative Venus X & curator Kimberly Drew for a conversation on speed and the AM97. From chasing a shorter race time meter by meter, to the effect of speed on music and art, and how it can change the way we engage with culture.
2:30 p.m.
“OFFICE HOURS”
Virgil Abloh
4 p.m.
HANDS ON STUDIO: “T-SHIRT” & the Nike Air Presto
Brendan Fowler, Cali DeWitt
Summary: Get in the studio with artists and Some Ware designers, Brendan Fowler & Cali DeWitt for a session inspired by the Presto, once known as the t-shirt for your feet. Learn from their process while remixing and reconstructing new and vintage Nike tees using materials selected by Brendan & Cali.
5:30 p.m.
IN CONVERSATION: “SWOOSH” & the Nike Blazer
Eric Koston, JR Smith, Jesse Levya, Atiba Jefferson
Summary: Join skate icon Eric Koston, NBA iconoclast JR Smith and legendary photographer Atiba Jefferson to go deep on the connection between basketball, skateboarding and sneaker culture. From the early days of the Blazer on the court and on the board, to the impact of style, dedication and performance on both sports.
September 8
12:30 p.m.
IN CONVERSATION: “ORIGINAL” & the Converse Chuck Taylor
Sage Elsesser, Vince Staples, Virgil Abloh
Summary: Join Cons skater Sage Elsesser, rapper Vince Staples & Virgil Abloh of OFF-WHITE™ for a conversation on the Chuck Taylor and originality — from the Chuck as a symbol in creative communities, to their thoughts on what originality means in today’s crowded cultural space, and where they’d like to see more of it.
1:30 p.m.
HANDS ON STUDIO: “REACT” & the Nike Hyperdunk
Heron Preston
2:30 p.m.
“OFFICE HOURS”
Virgil Abloh
