Bread & Butter by Zalando is the fashion and music festival you need to know

Bread & Butter by Zalando, is the Berlin festival who combines fashion and music and it is coming back! With its second edition, the event of "style and culture" will be held from 1° to 3rd September 2017 and it will animate the Arena Berlin with an explosive program.

The key-word of Bread & Butter by Zalando 2017 is BOLD to emphasize the unconventional and open-minded spirit of the event: from music to fashion and even food, everything will be "bold" during the three days of the event, which provides interactive activities with visitors, like fashion labs, workshops and fashion shows open to the public for the first time.

“Bread & Butter by Zalando launched in 2016 to democratise fashion by opening up catwalk shows and brand experiences to everyone. Inspired by today’s zeitgeist and event motto BOLD, this year’s event will give stage to unexpected ideas, fearless opinions and daring styles that stand out and inspire everyone to go bold. At the festival for style and culture, visitors can interact with the latest in music and fashion. Expect performances by musicians known for their style and stance on contemporary topics. Discover food from a range of culinary partners experimenting with new flavours. Be part of striking runway shows, meet iconic speakers, and engage with advanced technologies”,

said Carsten Hendrich, Zalando's VP Brand Marketing, said about the secondo edition of the festival.

Here are some names: the protagonists of the next edition of Bread & Butter by Zalando will be adidas, Converse, Fila, Nike, Levi's, Fil Sander Navy, Topshop e Wrangler who will present the exclusive Wrangler's by Peter Max collaboration, launched in the 70s and re-edited in 2017 on the occasion of the 70th anniversary of the brand. Not only this, there will be also interactive shows by which visitors will appreciate the products closely.

The icing on the cake of this Bread & Butter by Zalando 2017? An exceptional exhibition of Vivienne Westwood's archive. The fashion designer will also be the guest of a B&&B Talks, alongside the model and activist Adwoa Aboah, who will discuss with the public some issues related to topical issues.

Finally, thanks to the See Now, Buy Now system by Zalando, visitors will be able to purchase in real-time many of the products displayed during the event thanks to a bracelet that connects the user to a personal online profile that allows the immediate experience of e-shopping.

What are you waiting for? You can find the tickets here.