Balenciaga unveils its FW17 advertising campaign
Few elements for a perfect Parisian style: this is the fall by Demna Gvasalia
Fashion
May 29th, 2017
May 29th, 2017
Demna Gvasalia presents Balenciaga's FW17 advertising campaign remaining faithful to its normcore style.
Logo, vibrant colors, spandex boots and oversized coats in the foreground.
In the pictures taken by Johnny Dufort, the protagonists are the models Sveta Black, Oliwia Lis, Kennah Lau and Barbra-Lee Grant, together with Danish actress Emma Leth and New York artist Eliza Douglas. In the background a carpet full of Balenciaga logos, the same used for the presentation of the collection, held in March.
Once again, Gvasalia and Lotta Volkova stylist create with few elements the definitive components of the chic Parisian wardrobe and at the same time embed their ideas about fashion in real life observation and the co-option of the surprise of the ordinary.
