LVMH is not going to buy Supreme

ATTENTION! This morning Business of Fashion has published an article denying THAT rumors that Supreme was sold to French luxury conglomerate LVMH for about $500 million. After one of the most chatted fashion collaboration in history so far - Supreme x Louis Vuitton - the idea that LVMH group would have bought the streetwear brand Supreme wouldn't sound inapropriate.
Well, we all went wrong.

“Sources close to LVMH say that the report was an unfounded rumor and denied a possible deal between the French luxury conglomerate and the cult streetwear label, despite a collaboration between Louis Vuitton and Supreme, unveiled at Paris Couture Week in January” - Business of Fashion