Fashion
October 21st, 2026
Author
nss staff

The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots

The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots

In the world of sneakers, where new silhouettes and trends follow one another at an ever-increasing pace, there are certain models that continue to find their place in wardrobes without needing major transformations. Sometimes all it takes is a color change, a fresh approach to materials, or the revival of a few original details to offer a new perspective on a shoe that everyone knows. Such is the case with the PUMA Suede Forever, the star of the latest chapter in the Never Not Suede campaign, which returns to explore the appeal of one of the brand's most recognizable silhouettes through three new colorways: Midnight Petrol, Kona Brown, and Silver Fog.

The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots

This time, the focus falls primarily on brushed suede leather, its textures, and a palette drawn from the most classic tones of the contemporary wardrobe. The heat-embossed Formstrip on the upper, gold branding, and a natural gum-colored sole complete a sneaker that stays true to its original codes, leaving color to do the work of refreshing its aesthetic.

To understand why the Suede continues to return to the wardrobes of successive generations, it is worth briefly retracing its history. Before becoming the model we know today, the sneaker passed through different eras and cultural contexts under different names. It all began in 1968 with the PUMA Crack, which became famous during the Mexico City Olympics, when athlete Tommie Smith raised it on the podium during his historic protest against racial discrimination.

The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots
The PUMA Suede Forever proves that classics never go out of style Three new colorways and a silhouette spanning nearly sixty years of history — the latest chapter of Never Not Suede goes back to its roots

Five years later, in 1973, came the PUMA Clyde, a reinterpretation of the silhouette created for NBA player Walt Frazier. It was precisely the connection with basketball that helped spread the model, which in the years that followed would find a second life far from the courts. In New York, the sneaker was adopted by the first B-boy crews and the emerging hip-hop culture, eventually becoming part of a generation's uniform. In the 1980s, the model also arrived in the United Kingdom under the name PUMA States, a reference to its popularity in the United States.

From basketball to breakdancing, through skateboarding and streetwear, the Suede has thus crossed very different worlds, maintaining a form simple enough to be reinterpreted time and again. This is a quality that also explains its return in 2026, at a moment when sneakers with cleaner lines continue to hold their own alongside models with more elaborate proportions. With Suede Forever, PUMA brings to a close a journey that, across the various chapters of Never Not Suede, has explored the relationship between a historic silhouette and its contemporary interpretations. After nearly sixty years, the Suede continues to find new expressions through details, materials, and colors, without losing what made it iconic.

Puma

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