Desigual Fall/Winter 2013 Collection

We Love è il concetto dietro la collezione F/W 2013, una vera e propria dichiarazione d’amore di Desigual ai propri clienti, presenti e futuri. Il loro desiderio è semplice: contribuire ad arricchire la vita del consumatore finale attraverso prodotti e ultime creazioni. Il cliente secondo Desigual va viziato, amato e coccolato, una passionale storia d'amore senza limiti per essere felici e vivere la vita con spensieratezza e ironia, perchè non dimenticatevi che anche per questa stagione ... "La Vida es Chula", un messaggio valido per tutti, veramente universale.

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We Love is the concept behind the A/W 2013 collection. It’s Desigual’s declaration of love to its present and future customers. Our biggest wish is to help enrich people’s lives with items that we have created with them in mind. When they enter our world we want them to feel excited, enthusiastic, spoilt and emotionally connected to our brand; we want them to fall in love with our clothes. We want the love we feel at Desigual to be a requited love; we want people to long for us, to lust after us, to want us near them and to accompany us on our unique journey through fashion. Our love is unconditional, it’s just like love should be: blind. We like all kinds of people, with different styles and different ways of thinking. We want a love without prejudice. We want to share our battle cry “La Vida es Chula” with them because it’s a truly universal message. And we express it through the three concepts that give meaning to everything:Sex, Fun and Love.