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Spring is Tech Knit Nike's season

Ready?

Spring is Tech Knit Nike's season Ready?

For those who did not keep the pace, it has been a couple of seasons since Nike started launching a special and revolutionary sportswear line thanks to the tech knit technology: in a few days Nike will drop the Nike Sportswear Spring 2017 Tech Knit collection characterized by renovations in style while being loyal to the past and being able to guarantee a perfect balance between wearability and functionality, between comfort and motion. Johanna Schneider, Senior Design Director of NikeWomen Sportswear has her mind clear about objectives and functionalities of the new collection: “For spring, the tech knit collection has been handled in order to recreate the essential products any person has in his or her daily wardrobe”. Sweatpants, t-shirts and jackets are the chosen products on which Nike will bet for the new season: “The new collection has been designed to deal with the typical weather change between seasons. In Nike, we truly studied the iconic products any woman has in order to reinterpret and recreate new products with our innovative materials to make them even better”. For the spring launch Nike engaged with the British fencer Miles Chamley-Watson, two-time Olympic champion. The transversality and the adaptability of Nike in sportswear helped the American brand to fulfill and create unique and revolutionary collections at the same time. According to Johanna Schneider “A prefect item moves and interacts with our body. The athlete does not have to think about what he/she is wearing. The most important thing is the feeling while wearing it”. The collection will be available both for men and women from the 26th of January 2017 on nike.com and in selected Nike Sportswear shops.