Adsum "96 Degrees in the Shade" editorial

Summer is already here and in its last editorial - “96 Degrees in the Shade” - also Adsum welcomes the warm season. The New York-based brand, in fact, released its S/S17 collection with a highlighted sports inspiration, as it’s testified by the football shirt realized in collaboration with adidas. The editorial shot in Brooklyn where the brand was born, includes parts of the ‘Deschutes’ collection, a tribute to the legendary fisherman Joseph “Stealhead Joe” Randolph.

Other than the adidas x Adsum shirt, white with the brand logo as jersey sponsor in black, the collection includes tees and athletic shorts made with Japanese-made taffeta nylon or cotton. Adsum S/S17 collection shown in the editorial is already available from Adsum’s web store and selected retailers. Are you ready to enjoy the hottest months of the year?