Thanks to Demna Gvasalia and his version of the Frakta bag for Balenciaga, Ikea is the focus of attention.

It has become the inspiration for a series of parodies and products made in the style of the Swedish giant, from sneakers to the anti-smog mask, but its popularity and coolness found not to blur. A few weeks ago, OFF-WHITE's Virgil Abloh announced that he was redesigning the famous 99 cents tote and now comes a new news for lovers of the Scandinavian store chain: Byredo is working on an Ikea fragrance.

 

Ben-Gorham, the founder of the perfume brand, announced from his Instagram account the collaboration with the furniture company that confirmed by recounting manís words in a press release:

"We're trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong".

Un post condiviso da bengorham (@bengorham) in data:

Will there be a cinnamon fragrance? And a birch wood one?

No indiscretion, but we hope it.