Kim Kardashian is the face of a new Energy drink

For Kim Kardashian being under the spotlight is not only a job, it’s a necessity. Her latest media project demonstrates it: it’s the campaign of a new Energy drink called HYPE.

Though the top part of the campaign is the promotional video: we see Kim in her American housewife version riding a bike, with the basket filled with HYPE Energy drink cans. Coup de théâtre: Kim falls down her bike and falls asleep. At this point we see her in the shoes of a pop Marie Antoinette, dressed up in lace and crochet who sips the pink drink from a refined crystal stem glass.

The dream is over: Kim wakes up and finds herself on the set of the drink campaign in super modern and aggressive look. We got the illusion for a moment that Kim could have been a refined girl…