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Vietti is the historic luxury store you should know

The iconic Italian shop that proposes the future of street and contemporary fashion

Vietti is the historic luxury store you should know The iconic Italian shop that proposes the future of street and contemporary fashion
Photographer
Any Okolie

In 1952 in Arona, Vietti was born. A store that immediately specializes in high-quality leather goods and footwear becoming over the year one of the leading and historic high fashion stores in Northern Italy.

Sixty-five years later, is Vietti's third generation to continue the family tradition with the young Andrea and Filippo Vietti pushing the company towards the future of fashion retailing. Looking both at the overseas and European fashion with a critic eye and the desire to propose avant-garde brand and not yet present in the territory, through their careful research and their intuition Vietti's stores come to welcome  FW17 and SS18 collections of contemporary cutting-edge realities such as Alyx, Common Projects, Acne Studios, Misbhv, Our Legacy and many more - not counting new partnerships with 032c and highxtar - alongside proposing high-profile brands like Dior, Gucci , Givenchy, Calvin Klein, Junya Watanabe and Off-White, just to name a few.

That of Vietti is, therefore, an eclectic reality highly recognized for the excellence of its service and the constant drive to unite established realities to young avant-garde designers that, in the year of its 65th anniversary, decided to establish even more its presence on the Italian territory, opening a new store in Domodossola on September 15. The in-store event was attended by prominent personalities of the social landscape and contemporary fashion, confirming Vietti's position on the contemporary high fashion's landscape.

This December, Vietti will inaugurate its new Crans Montana store - which will bring to seven the numbers of its exclusive doors - but if you just did not pass, do not despair, you can always visit the new online boutique viettishop.com