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Fiorucci chooses Georgia May Jagger as the new face of the SS17 campaign

Retro style and hot shots in the Israelian desert

Fiorucci chooses Georgia May Jagger as the new face of the SS17 campaign Retro style and hot shots in the Israelian desert

Fiorucci is back and so the golden jeans with high waist and the famous tee with the cherubim. Exactly fifty years after, in 1967, fashion designer Elio Fiorucci founded “Daytime Studio 54”, as many called it, a new advertising campaign celebrates its inexhaustible archive.

Georgia May Jagger is the protagonist of a series of shots made by Josh Wilks under a dreary sun in the desert surrounding the Dead Sea.

The blonde fashion model looks years re-creates the iconic, skinned iconography that has brought the brand to success in four looks the 50s, 70s, and 90s styled by stylist Victoria Young.

Ready to fall in love with stretch fit jeans and printed tees? It girls like Charli XCX and Gigi Hadid are already crazy for Fiorucci!