Techno Capitalism is the new merch by Sita Abellan

Rising star from southern Spain, the versatile model and DJ Sita Abellan lands overseas to attend the MADE LA fashion festival.

After the capsule collection PAIN in partnership with the avant-street brand MISBHV and inspired by the Japanese underground scene with early 2000 references, during the two days of art and fashion dedicated to the celebration of the Californian culture, the versatile fashion hero introduces her latest projects: her new merchandise Techno Capitalism and a capsule collection in collaboration with the LA-shop Freak City, FREAK $ITA - the encounter between the iconic symbolism of urban pop culture and luxury fashion.

The typical irreverence of late 1980s subcultures resumes in Techno Capitalism through DIY graphics and Punk claims to celebrate those musical movements that have defined our stylistic log, while the primordial snake of the entire capsule guides the d 'Together: a denunciation to the capitalist powers of social media.

Sita Abellan's eclectic personality is shaped in a series of garments that celebrate the definite and multifaceted style of the Spanish trendsetter, finding time for a series of political statements.