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Watch the preview videoclip of Pitti Uomo 92

BOOM, PITTI BLOOMS Will be an esplosione of flowers and pop graphics in the Florentine city

Watch the preview videoclip of Pitti Uomo 92 BOOM, PITTI BLOOMS Will be an esplosione of flowers and pop graphics in the Florentine city

There's few time before the 92° edition of Pitti Uomo, the Florentine fashion week dedicated to menswear – scheduled from June 13 to 16. Some very interesting details of the event have already been unveiled, like the special guests OFF-WHITE and J. W. Anderson, but news are not over yet. 

Other anticipations have been revealed: firstly, this edition of Pitti Uomo 92 is titled BOOM, PITTI BLOOMS and will bring an explosion of giant, inflatable flowers, neon decorations and digital animations in the Tuscan city. The concept has been curated by art director and lifestyler Sergio Colantuoni, which has also designed a themed capsule collection for an exclusive pop-shop at La Rinascente store in Milan – available from June 13 to 19.

To experience the pop mood of Pitti Uomo 92 deeply, here's a preview videoclip, directed by Valentina Be. Enjoy the show!